Celebrity Beauty Brands Are Popping Up Left and Right This Year, So Study Up

Celebrity Beauty Brands Are Popping Up Left and Right This Year, So Study Up

  • The biggest trend in Hollywood is celebrity-owned beauty brands.
  • Stars like Marsai Martin and Peyton List are all launching beauty products in 2022.
  • The trend is only just beginning, with stars like John Legend and Scarlett Johansson filing trademarks for their own brands.

Celebrity fragrances were once the move, but now, it feels like everybody who’s anybody has their own bonafide beauty brand. Becky G? Check. Lori Harvey? Double check. Harry Styles? Check, again. In just the last year alone, over 19 new makeup, skin-care, and hair-care brands popped up under the names of A-listers, and we didn’t even have to bet our entire makeup stash that the trend continued into 2022.

This uptick in celebrity-owned brands started in 2020 when just five days into the new year, two celebrities, Jennifer Lopez and Halsey, launched their own companies. Of course, it didn’t stop there. We saw plenty of other big names in the music and entertainment industry branch out into the beauty space in the months following, including Golf le Fleur, the nail and perfume brand from Tyler the Creator, Know Beauty, a joint brand by Vanessa Hudgens and Madison Beer, and Anomaly, a hair-care brand from Priyanka Chopra Jonas, just to name a few. Oh, and stars like Cardi B, Ciara, and Kris Jenner have all filed trademarks for their own beauty brands — they just haven’t announced any additional details.

We’re keeping our ears open and our eyes peeled for hints from our favorite brand-less celebrities. (We’re looking at you, Zendaya.) In the meantime, keep scrolling to study up on the latest celebrity beauty brands of 2022.

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