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Airlines are rebounding even as prices surge: Adobe
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Consumers are not shying away from booking flights despite the fact that prices have largely returned to "pre-pandemic norms," according to a new report from Adobe Analytics.
In June, U.S. travelers spent a total of $6 billion on domestic flights as bookings increased and neared levels not seen since 2019, according to the Adobe Digital Economy Index.
The multibillion-dollar figure in June marked a 17% increase from the $5.1 billion consumers spent booking online flights in May, according to the data. Overall, consumer spending on online flights in June was only 5% below what it was in 2019, according to Adobe.
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Adobe Digital Insights lead analyst Vivek Pandya called it a "notable" increase, seeing as how ticket prices continue to grow as more travelers eagerly hit the skies.