Chipotle adds items to fight coronavirus 'quarantine 15'
Why is Chipotle thriving during coronavirus?
Chipotle Mexican Grill chairman and CEO Brian Niccol says his company transitioned well to takeout only because of their commitment to food safety and says the company will wait until the CDC says it’s safe to reopen its restaurants for dining in.
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Chipotle Mexican Grill is promoting wellness with five new menu items that are targeted at customers who may have fallen off their new year health journeys during the shelter-in-place coronavirus quarantines.
These additional “Lifestyle Bowls” are inspired by wellness experts and the Chipotle Together Wellness Live-Streams, according to a company press release, and are joining the company’s already established Lifestyle Bowl lineup – including its Paleo Salad Bowl, Keto Salad Bowl, Whole30 Salad Bowl, Vegan Bowl, Vegetarian Bowl and High Protein Bowl.
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|CMG||CHIPOTLE MEXICAN GRILL INC.||868.36||-14.71||-1.67%|
The bowls are named after and based on go-to orders for professional basketball skills trainer Chris Brickley, cycling instructor Cody Rigsby, nutrition expert Dr. Mark Hyman and fitness athletes Tia-Clair Toomey and Mat Fraser.
"Our fully customizable menu featuring only real ingredients is an ally for consumers looking to reignite their commitment to a healthier lifestyle," said Chris Brandt, Chipotle’s chief marketing officer. "While we have existing Lifestyle Bowls for specific diets, we're encouraging our fans to eat healthy their way with new menu options inspired by orders from some of our most influential fans in the fitness world."
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