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Dixie and Charli D’Amelio will be showing off more than just their dance moves on Wednesday night at their digital Social Tourist fashion show.
Set to debut on 17-year-old Charli’s TikTok channel at 9 p.m. ET, the world premiere of the sisters’ second collection for their Hollister-exclusive brand will feature cameos from other creatives on the platform, like Avani Gregg and Caroline Ricke (aka Rich Caroline).
Instead of watching models strut down a catwalk, viewers can shop the looks in real time through the Social Tourist website while they ask Dixie and Charli questions in the comments for a personalized fashion experience.
Social Tourist’s first collection dropped just last month — and while the brand is still young, the sisters’ large influence and following has created major buzz around the label’s black-and-white crop tops, oversized jackets and cozy sweats.
WEDNESDAY 9PM ET/6PM PT ON MY TIKTOK🤍 @socialtourist #wethetourists #socialtouristcofounder
The second range blends the D’Amelio sisters’ contrasting personalities, taking inspiration from both Charli’s girly aesthetic and 19-year-old Dixie’s edgier vibe.
Three days ago, Charli shared a preview of the show on her preferred social media platform; so far, it’s racked up more than 12 million views.
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