Gen Z travellers reveal their social media pet hates for holiday posts
From tan-line photos to pictures of people jumping on beaches: Gen Z travellers reveal their social media pet hates for holiday posts (and promise to ditch them when travel starts up)
- 42% of young people say holiday snaps with cliché captions are the worst posts
- Other pet hates are snaps of overly loving couples and pictures of hotel rooms
- Top plan for young people is to visit a destination that’s further away from home
Young people in the UK say that social media posts with cliché captions such as ‘catch flights, not feelings’ are the worst to share
Gen Z says that when travel starts up again they are going to ditch cliched holiday snaps, according to a survey.
In the study, 42 per cent of young people in the UK say that social media posts with cliché captions such as ‘catch flights, not feelings’ and ‘my Monday is better than yours’ are the worst to share and would not be replicated on their next travels.
Recreating staged ‘popular’ tourist travel poses (second, 35 per cent), like ‘propping up’ the Leaning Tower of Pisa, and posting selfies that show off tan lines (third, 26 per cent) also featured in the list of the biggest holiday post pet hates, with overly loving couple snaps (fourth, 25 per cent), sharing images of the hotel room (joint fifth, 23 per cent) and posting photos jumping on the beach (joint fifth, 23 per cent) following closely behind.
The social media pet hate for holiday snaps that is second on the list is recreating staged ‘popular’ tourist travel poses like this one at the Leaning Tower of Pisa (35 per cent)
The survey was commissioned by youth travel provider Topdeck Travel to find out more about how the pandemic has made Gen Z (generally those born after 1995) reconsider what is important to them when it comes to travel.
According to researchers, optimism is in the air for young British travellers, with 93 per cent already planning future travel.
The top future travel plan for young people is to visit a dream destination that is further away from home (32 per cent), followed by ticking off bucket list activities (29 per cent).
Other highly-rated plans are exploring nature and the outdoors (third, 26.3 per cent), seeking out local culture (fourth, 26.1 per cent) and spending time recuperating and relaxing (fifth, 25 per cent).
Posting photos of tan lines is the third most-hated holiday post on social media (26 per cent)
A quarter of those surveyed say they can’t stand overly loving couple holiday snaps
GEN Z AND THE FUTURE OF TRAVEL
Top 5 social media pet hates
1. Posting pictures with cliché captions – 42 per cent
2. ‘Copy and paste’ popular tourist images – 35 per cent
3. Selfies to show off tan lines – 26 per cent
4. Overly loving couple holiday snaps – 25 per cent
5= Posting images jumping on the beach – 23 per cent
5= Sharing images of the hotel room – 23 per cent
Top 5 future travel plans after lockdown
1. Visiting a dream destination that is further away from home than normal – 32 per cent
2. Ticking off bucket list activities – 29 per cent
3. Exploring nature and the outdoors – 26.3 per cent
4. Seeking out local culture – 26.1 per cent
4. Spending time recuperating and relaxing – 25 per cent
Source: Topdeck Travel
The survey, which quizzed 1,000 18 to 25-year-olds, also revealed that 39 per cent can’t wait to log off from Zoom calls once restrictions are lifted.
It found that Gen Z will happily say goodbye to increased screen time (36 per cent), eating in (23 per cent) and being in close proximity to the fridge – meaning constant snacking – (20 per cent) when life begins out of lockdown.
Charles Knowlton, global general manager at Topdeck Travel, said: ‘It has been a disheartening year for young people, but our findings show that they are resilient and are ready to bounce back with new travel experiences.
Posting images of jumping on the beach on social media is the pet hate of 23 per cent of those quizzed in the study and comes joint fifth
Joint fifth in the list of social media pet hates for holiday posts is sharing pictures of the hotel room (23 per cent)
‘Our study has found that Gen Z is fed up with the polished Insta-worthy experiences that we’ve become over-exposed to today. Instead, they seek authentic travel experiences that liberate them from the rules of normal life, once travel restrictions are lifted.
‘We’ve seen from our findings that after a year in lockdown, young travellers are keen to explore more of what a destination has to offer when they travel. This includes exploring more of the local cultures, experiencing nature and wildlife and making friends with fellow travellers.
‘At Topdeck, we inspire young travellers to move away from generic imitative copy-and-paste experiences, in a shift towards travel that feels real. We cannot wait to get back to helping our customers experience refreshing, authentic and life-changing discoveries. With demand sure to increase for the summer, we’d recommend booking early and always looking for flexible travel policies in case anything changes.’
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