Holly Willoughby proves why every lady needs this flattering piece of swimwear

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It’s no secret that Holly Willoughby’s style influence is renowned, and she has become a favourite fashion icon to many- including ourselves.

With the sun shining and another heat wave rumoured to be on its way, it’s only natural that we’re thinking about shopping swimwear again. One thing is for sure, Holly always knows how to look classy by the poolside and has an enviable swimsuit collection.

Holly, 40, often to takes a long break from her presenting duties during the summer months while her children are off school. She can be seen jetting off to many exotic places such as the Maldives, Bahamas, Spain and Portugal and of course she has her beach glam down to a tee and it’s all down to following this simple fashion rule.

Instead of opting for triangle, daring silhouette’s and thong bikinis, the mother-of-three leaves that for the new cast of Love Island and instead opts for simple cuts that perfectly accentuate her hourglass curves.

The blonde beauty usually shares sneak peaks of her swimwear choices from her holidays and it’s clear that the star favours swimsuits over bikinis – although she can sometimes be found wearing both. The star often chooses a low scoop neck and back and even owns this design in a number of colour ways including black, hot pink and nautical blue stripe from brands such as Beach Flamingo and Bravissimo.

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If you love her holiday style as much as us, we’ve found a few options so you can steal her look for less…

You can’t go wrong with a simple black scoop swimsuit, it’s super flattering so there’s no need to feel self conscious after a big lunch.

Swimsuit, New Look, £14.99 here.

Just like Holly’s swimsuit, a crinkle effect adds a lovely texture-we love this bright pink colour that’ll pop in the sunshine.

Swimsuit, ASOS, £26 here.

Opting for a swimsuit that includes a belt is perfect for accentuating your waist. We can’t wait to wear this while sipping cocktails poolside.

Swimsuit, Chelsea Peers, £35 here.

If you’re looking for something with a print, this tummy control swimsuit is exactly what you need and it comes with support for your boobs too!

Swimsuit, Figleaves at Simply Be, £55 here.

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