Kopparberg to launch Dark Fruit spiced rum – and it looks delicious

Kopparberg is launching an exciting new product – Dark Fruit rum.

The drink will have a delicious fruity flavour with a hint of spice to give you a lovely warm feeling this winter.

You can drink it on the rocks, in cocktails or with mixers if you wish.

It is being sold exclusively in Tesco for £20, where it will launch on September 1.

The Dark Fruit flavour joins other varieties that are currently in the supermarket.

This includes the company’s cherry rum, which is a “spiced rum with a bold and sweet cherry fruit flavour, boasting all of the fruit flavour you’d expect from a Kopparberg drink”.

Rum seems to be the trendiest drink of the moment.

The International Drink Expo’s website states: “Found on your typical drinks menu and on every off-license shelf, rum is becoming exceedingly well-loved in the UK.

“In fact, it’s becoming so popular that it now ranks alongside whisky and gin as one of the UK’s favourite spirits!

“Annual rum sales in Britain topped £1 billion for the first time in 2018, with over 1 billion litres consumed.”

The Drinks Insight Network also believes “rum has the potential to overthow gin as the new on-trend spirit”.

It adds: "According to GlobalData’s Intelligence Centre, the value of the UK rum market grew at a rate of 7.5% between 2017 and 2018, compared to the gin market which saw annual growth of 3.8%, clearly demonstrating how rum is capitalising on the slowing down of the gin market after years of growth."

So will you be giving the new rum a try? We’re looking forward to tasting it.

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