Shoppers discover that ASDA now stock Missguided and In The Style in store and online
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When ordering clothes online, most of us tend to stock up on multiple sizes as you can never judge how they will fit.
Well, ASDA shoppers have taken to TikTok to reveal how you can now shop brands such as Missguided and In The Style in person for the first time.
Brands such as Next and Very.co.uk allow you to shop the much-loved brand, but not in person, so thanks to ASDA we can now actually try them on before buying.
So whilst you pick up your meal deal for lunch you can also treat yourself to a new dress – how amazing?
This was discovered when one TikTok user Katie Dunley took a trip to the shop and found the section amongst George at ASDA's collection.
Katie quickly shared the video with the caption "Spice up your weekly shop."
"Missguided really went from having a section in Selfridges to a section in ASDA but I'm low key here for it."
The video racked up an impressive 34.5K views with users rushing to the comments to share their excitement.
One user posted saying: "More people have access to asda therefore smart business move"
As another followed with: "popping to asda for some bread, milk and a missguided corset." – we wouldn't blame anyone who would want to do this.
ASDA announced that they would be stocking the online based brand in 100 stores and also online.
Zoe Matthews, Vice-President of George product, said: “We’ve already launched with a number of third-party brands to offer their products online and in our stores, using our combined expertise to create a compelling customer proposition for younger shoppers.
“A focus on test and learn and agile processes has enabled us to do this at pace, taking learnings from each to continually improve the customer experience.
“We continue to grow the roster of brands we’re able to offer, with more exciting collaborations planned that complement our core George fashion business.”
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As Zoe said, this isn't the only brand in which they are doing this with as shoppers have also spotted the celebrity-approved brand In The Style pop up in shops as well.
Famous faces such as Stacey Solomon, Jacqueline Jossa and Billie Faiers work closely with them to released the most stunning collections.
Other brands that are also already available in store and online include Lee and Wrangler, Threadbare, Brave Soul and Girls on Film.
So make sure you take time to browse the new in section when picking up your weekly food shop.
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