Smashburger debuts chicken wings as chain expands 'non-burger offerings'

video

FOX Business Flash top headlines for October 4

Check out what’s clicking on FoxBusiness.com

Smashburger is venturing out with chicken wings.

The American fast-casual chain is introducing three wing flavors to its menu just "in time for football season," the company wrote in a press release.

Chicken-favoring customers can choose from a BBQ sauce flavor, a Scorchin' Hot flavor made with Nashville Hot seasoning and a Garlic Rosemary flavor made with rosemary, garlic salt pepper seasoning and thyme.

SMASHBURGER OPENS FIRST RESTAURANT WITH BAR AS FAST FOOD INDUSTRY GETS BOOZY

An order of chicken wings includes six pieces that are "freshly made" and it will have a starting price of $9.99, according to Smashburger.

Smashburger’s new line of chicken wings has three flavor options. Customers can choose from BBQ, Scorchin’ Hot and Garlic Rosemary. (Smashburger / Fox News)

"Our guests constantly crave different flavors and options, so menu variety is important to us," Smashburger President Carl Bachmann said in a statement. 

"We've seen great success with our non-burger offerings and are always looking for new ways to change the game through our innovation," he continued. "[The wings are] meaty and juicy, made with familiar flavor profiles we know our guests will love."

Smashburger says the chicken wings that it's serving are all sourced from local farms and each wing is reportedly hormone- and steroid-free.

HOW SMASHBURGER SMASHED ITS WAY TO SUCCESS…LITERALLY

The chain recommends pairing the chicken wings with fries, tater tots or crispy Brussels sprouts.

Smashburger is an American fast-casual restaurant chain that was founded in Denver, Colorado. The chain’s parent organization is the Jollibee Foods Corporation. (iStock / iStock)

TickerSecurityLastChangeChange %
JBFCYJOLLIBEE FOODS15.3924-0.66-4.10%

From Tuesday, Oct. 4 to Friday, Oct. 7, Smashburger is offering a free order of wings to any guest who makes a purchase over $25.

The special promotion can be redeemed in-store at participating locations or online through the Smashburger app using the promo code "freewings."

SMASHBURGER JOINS CHICKEN SANDWICH WARS WITH LIMITED TIME SPICY OFFERING

The last chicken menu item Smashburger introduced to its customer base was in March 2022, and it included two chicken tender options – regular and Scorchin' Hot.

Smashburger started its spicy chicken lineup in 2021 with the Scorchin' Hot Crispy Chicken Sandwich. The chain says the menu item has been popular with customers and the flavor has been successful in menu tests.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Spicy crispy chicken has seen strong demand at fast food chains, including Shake Shack, BurgerFi, Wendy's, McDonald's and Chick-fil-A.

Source: Read Full Article