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Super Saturday: Record number of consumers expected to shop
Tips and tricks for the last-minute holiday shopper
Smart shopping expert Trae Bodge joins ‘Mornings with Maria’ to provide gift ideas and tricks for last-minute holiday shoppers.
The National Retail Federation (NRF) — the nation's largest retail trade group — estimated that a record number of consumers will shop on what's been dubbed as Super Saturday.
In fact, over 158 million people are expected to hit stores and go online on Dec. 17, which is the last Saturday before Christmas and a key revenue-generating day for businesses. Although, 70% still say their shopping plans will also take place after Dec. 25 in order to "take advantage of retailers’ sales and promotions," according to Prosper Executive Vice President of Strategy Phil Rist.
Still, the projected figure for Super Saturday is 10 million more than 2021 and the highest number of consumers since the retail trade group started tracking this information six years ago.