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Target debuts new pet food brand as the retailer expands its 'owned' portfolio
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Target is ready to compete with other pet food brands.
The national general merchandise retailer announced it will launch its first-ever pet food line – Kindfull – on Sunday, Aug. 15.
Cat and dog owners who are open to trying a new brand of pet food for their furry friend can expect to see a mix of dry and wet food on store shelves or on Target.com.
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"Kindfull highlights Target’s continued commitment to providing our guests with an incredible cross-category portfolio of owned brand options to choose from alongside their favorite national brands," said Target’s Jill Sando, executive vice president and chief merchandising officer, in a statement.