Tom Brady's Autograph.io launches new interactive experience

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EXCLUSIVE: Tom Brady's non-fungible token (NFT) platform Autograph.io is launching "Signature Experiences", a new interactive program designed to create the fan club of the future. 

Signature Experiences will kick off with the launch of The Huddle on Sept. 8, which will bring fans into the Tampa Bay Buccaneers quarterback's inner circle with exclusive access to BRADY brand merchandise, invite-only digital and in-person events and more. 

Fans can join The Huddle by purchasing a $750 "Season Ticket" NFT that will dynamically change with each Tampa Bay victory throughout the 2022-2023 NFL season.

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Autograph.io, founded in 2021, offers digital collectibles from famous athletes and entertainers, including Brady, Tiger Woods, Derek Jeter, Wayne Gretzky, Tony Hawk, Naomi Osaka, Simone Biles, Usain Bolt, Rob Gronkowski, Dale Earnhardt Jr. and Abel Tesfaye, known professionally as the Weeknd. 

Tom Brady #12 of Tampa Bay Buccaneers answers questions at a press conference following the 2022 Buccaneers minicamp at AdventHealth Training Center on June 09, 2022 in Tampa, Florida. (Photo by Julio Aguilar/Getty Images) ((Photo by Julio Aguilar/Getty Images) / Getty Images)

Brady told FOX Business the Signature Experiences program is an opportunity to reward and engage with fans in an innovative way. 

"Fandom has existed in the same paradigm for a long time, and we believe that Web3 technology is an opportunity to reshape the connections between teams, players, icons, and their fan communities, creating a more connected and rewarding experience," he explained. "I love what we have been able to do so far at Autograph and I know this is only the beginning."

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In addition to its collaboration with Brady, Autograph.io plans to launch additional Signature Experiences partnerships with other icons across sports, entertainment, music and art.

In January, Autograph.io raised $170 million in a Series B funding round led by venture capital firms Andreessen Horowitz and Kleiner Perkins. 

In July 2021, the company raised $35 million during a Series A financing round co-led by Velvet Sea Ventures and former Twitter CEO Dick Costolo's 01A.

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Autograph.io's board of directors include Tesfaye, FTX co-founder Sam Bankman-Fried, Apple's senior vice president of services Eddy Cue, Haun Ventures founder Katie Haun, Andreesen Horowtiz general partners Arianna Simpson and Chris Dixon and Kleiner Perkins general partner Ilya Fushman.

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