Charlie Ireland Clarksons Farm: Who is land agent Charlie Ireland?

Clarkson's Farm: Jeremy Clarkson stars in Amazon Prime trailer

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Clarkson’s Farm is a hilarious new series detailing how Top Gear star Jeremy Clarkson learned to run his own farm. He bought the land in Chipping Norton many years ago but has only recently decided to take on a leadership role. He is supported by land agent Charlie Ireland, and fans are keen to find out more about him.

Who is land agent Charlie Ireland?

Charlie Ireland is introduced as ‘Cheerful Charlie’ in the series, as Clarkson often jokes about his lack of positivity.

The land agent offers Clarkson advice on when to plant and harvest his crops, and how to budget for the farming year.

He knows everything there is to know and was often the bearer of bad news when Clarkson slipped up.

Charlie had accused Clarkson of damaging soil when he attempted to create a conservation area on a piece of land.

He also questioned Clarkson’s wife Lisa Hogan’s pricing at the Diddly Squat Farm Shop.

At the end of the series, he was the one to reveal how much money the presenter had made from the whole year.

When the total came in at just over £100, Clarkson was mortified and said he empathised with farmers’ struggles.

In an interview with, Charlie said Clarkson had to be left to “work it out for himself sometimes”.

He said: “He decided to literally cut corners in the fields rather than do a cumbersome three-point-turn in his tractor.

“But that ruined the neat lines and left him without tramlines which show you where you need to spray, and we probably ended up using 15 per cent extra chemicals because there weren’t clear tramlines for the sprayers to follow.”

He acted as the voice of reason for Clarkson and was the one to prove how time and effort was needed to get results.

Charlie has been praised for his role as one of the supporting players in the series.

Charlie is on LinkedIn and according to his profile, he has been a land agent for Strutt & Parker since August 2000.

Previously, he studied agriculture at the University of Nottingham.

He has skills in sustainable agriculture, agribusiness and real estate development.

Ceres Rural shared a photo of Charlie with Clarkson, saying: “Hands up who has been watching #clarksonsfarm – kudos to our very own (cheerful) Charles Ireland.”

Clarkson also had plenty of good words to say about his land agent, telling Farmers Weekly: “I wanted farmers watching to see that Kaleb and Charlie knew what they were talking about – even if I didn’t.

“And I would bring in a bigger, wider audience so people would be able to see that farming isn’t actually that bad.”

The presenter is still very much involved with the likes of Charlie, Kaleb Cooper and Gerald Cooper today.

On Instagram, he shared a photo of himself with his colleagues and friends at the pub.

One fan commented: “This is brilliant, most educational farming programme since Tractor Ted.

“Charles has the patience of a Saint and it is priceless how he deals with his client.

“The only thing it’s missing is a cynical voice over from someone like Alexander Armstrong and it would then be BAFTA winning material. Bring on the next series, before the next lockdown!”

Another said: “Watched the first episode last night. One of the best farming TV programmes I’ve seen for some time!”

The series has been described as eye-opening and educational, and fans are already calling for a second season.

Clarkson’s Farm airs on Prime Video. 

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