Gogglebox's Lee and Jenny land £20k deal for new car advert – and share payday with their co-stars

GOOGLEBOX'S Lee and Jenny have landed a £20k deal for a new car advert – and shared their payday with their co-stars.

The stars of the hit C4 show are picking up £10,000 apiece for the show’s new tie-in with car giant Citroen motors.

Just four sets of armchair telly critics from Gogglebox will appear in the ads for the French car maker’s new electric vehicles.

But their cash has been shared out equally with all the show’s participants to avoid rows.

Citroën’s new campaign sees the show’s popular armchair critics Jenny and Lee from Hull, Giles and Mary from Wiltshire, Marcus and Mica from South London, and Pete and Sophie from Blackpool, comment on the brand’s ë-C4 electric vehicle in its new advert.

A source told The Sun: "Those couples will be getting a little bit an extra for the work they’ve put in on the ads, but everyone is getting at least £10,000 each as not everyone can appear in the commercials and it wouldn’t be fair for some people to miss out and not share in the popularity of the show."



Gogglebox stars are not allowed to seek out commercial deals on their own without the express permission of C4 bosses.

The advert is a continuation of Citroën's new 'The French Car That Speaks Your Language' campaign, which aims to break the jargon surrounding cars with simple and easy language.

It will run on TV, online video and social media for a two-month period.

Eurig Druce, Managing Director, Citroën UK, said: "With the 'The French Car That Speaks Your Language' campaign, Citroën is showcasing that while it may be a French brand, it is very much in tune with British audiences.


“Keen to cut out the jargon and make the purchase experience as simple as possible for our customers, we have launched a number of new initiatives in recent months, including our Fair Pricing policy, the new online Citroën Store and the virtual showroom.

“By forming a partnership with the hugely popular Gogglebox we hope to amplify our message even further with our wonderful New Citroën ë-C4 100% electric."

Gogglebox have been approached for comment.

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