Holly Willoughby teases 'something is coming' as she announces top secret project in cryptic Instagram post

HOLLY Willoughby has teased "something is coming" as she announced a top secret project in a cryptic Instagram post.

The 40-year-old star revealed that the launch was linked to tomorrow night's full moon, but otherwise kept her cards close to her chest.

She shared a video from new brand Wylde Moon, which flickered as it simply showed their logo, and a grainy image of Holly with her arms folded.

The TV favourite captioned the clip: "Something is coming tomorrow… @wyldemoon 🌙"

She followed up with a still image grab of herself from the video, wearing a black blazer and eye-catching crescent-shaped necklace.

Holly told fans: "I can’t wait to share more tomorrow… follow @wyldemoon and head to my new website (www.wyldemoon.co.uk) where you can sign up to receive something in your inbox from me in the morning 💌…

"Find link on my stories too… #wyldemoon🌙 #harvestmoon #somethingiscoming."

And on her Story she revealed that it was all linked to the moon, writing: "Tomorrow is a full moon, a Harvest Moon… An abundance of bright light illuminating the earth… But another moon is rising."

The brand's Instagram page currently has just a collage'd ethereal image of a woman gazing at the moon, and "Founded by @hollywilloughby 🌙" written in their description.

The website simply asks visitors to give their name and email address to receive more info from Holly in the morning.

Needless to say, Holly's fans were intrigued by the posts – with some speculating that it was linked to her necklace in the snap.

One follower commented: "Really think it’s a jewellery brand as your necklace is a crescent moon… unless that’s just a coincidence 😉🌙. So excited to find out!"

Another added: "I'm hoping it's jewellery…with diamonds…like in your picture 😍😍😍"

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