Marcus To Open Six Theaters June 19 With Harry Potter Pics, Retro Classics And Films Like ‘Sonic the Hedgehog’ Whose Runs Were Interrupted
Marcus Theaters, the fourth largest circiut in the U.S., Thursday announced plans to reopen six theaters on June 19 with enhanced protocols in accordance with current local health and safety guidelines that will be used help fine-tune future phases of theatre reopenings in weeks ahead, in time for summer blockbusters based on when studios release new films.
It will start four days a week with limited hours showing classic movies, Harry Potter films and titles whose runs were interrupted in theaters when the indutry shuttered in March due to the coronavirus pandemic, including Sonic the Hedgehog; Bad Boys for Life; Jumanji: The Next Level; and The Invisible Man.
Headquartered in Milwaukee, the chain plans to restart the Marcus Ridge, Renaissance, BistroPlex and Valley Grand Cinemas in Wisconsin; Majestic Cinema of Omaha in Nebraska; and the Roswell Movie Tavern in Georgia. The company owns or operates 1,110 screens at 91 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and BistroPlex brands. It’s also a major owner of hotels and resorts.
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“We continue to prioritize the safety and well-being of Marcus Theatres and Movie Tavern by Marcus guests and associates, and have been very thoughtful about the reopening process we are implementing,” said Rolando Rodriguez, chairman-CEO of Marcus Theatres. “We know people are eager to return to theatres for movies on the big screen provided they feel confident that we’ve created a safe and comfortable environment – and that consumer confidence is very important to us. The steps are in place, associates are trained, and we are now ready and excited to welcome guests back.”
As part of the initial reopening experience, Marcus Theatres is introducing what it’s calling a ‘Movie STAR approach, which incorporates new health and safety measures in alignment with Centers for Disease Control (CDC) guidelines. “Everyone can be a Movie STAR and play a role in creating a safe environment with social distancing (S); Thorough cleaning (T); App and website ordering of tickets, food and concessions for no-to-low contact interactions (A); and respecting each other by following these new protocols (R) — equals STAR,
Policies and guidelines will continue to evolve with time and will be assessed and updated on an ongoing basis, the company said.
Upon reopening, additional measures include:
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Movies that were popular when theatres closed will be featured for reopening including: Sonic the Hedgehog; Bad Boys for Life; Jumanji: The Next Level; The Invisible Man; and more.
“While our theatres have been on intermission these past few months, we’ve been creative about how to maintain the connection with our guests,” said Rodriguez. “Offering curbside pickup and online ordering of theatre favorites like popcorn and treats, and introducing three Parking Lot Cinemas helped do just that. We were also hard at work enhancing our app and website to make it easy to order food – even before you get to the theatre. And, now it’s time to reconnect with the community at the movies. The process may look a little different to start, but it doesn’t take away from the excitement of bringing back the theatre-going experience and seeing our valued guests. We can’t wait!”
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