Nylon scales back print relaunch, moves forward with digital edition

Nylon, a cutting-edge pop culture and fashion magazine at its launch over 20 years ago, has scaled back on its ambitious plans to relaunch in print.

But it’s nevertheless coming back from the dead this week as a digital edition through new owner Bustle Digital Group. It’s debuting with a music issue that has Maya Hawke on the cover.

Back in June 2019, when Bustle picked up the title as part of its strategy of buying and then relaunching troubled titles, there were plans to introduce a print version. But now the coronavirus has delayed those plans to “late 2021,” a spokeswoman said.

One encouraging sign for the relaunch in these troubled times: Sephora Collection is the exclusive advertiser for the two issues planned for 2020. The next issue is planned for Pride Week in June.

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