Victoria unveils $200 vouchers to encourage visitors to the regions

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The state government will offer Victorians 120,000 vouchers worth $200 each in an attempt to stimulate tourism and the regional economy.

Premier Daniel Andrews on Wednesday announced the vouchers as part of $465 million tourism package ahead of next week's state budget.

Under the $28 million voucher scheme, Victorians will qualify for a voucher if they spend at least $400 on accommodation, attractions or tours in regional Victoria.

In an announcement in regional Victoria, Mr Andrews said Tuesday's budget would also provide more than $149 million to build new visitor accommodation, improve major tourist trails and promote regional tourism.

"Whether it's a day trip with the family or a tour along our stunning coast, we're helping more people get out and enjoy the best Victoria has to offer," Mr Andrews said.

"This funding will help tourism businesses bounce back from the challenges of this year."

Spending initiatives include:

  • $47.5 million for infrastructure on the Great Ocean Road;
  • $18.5 million for Gippsland including new accommodation and improvements to the East Gippsland Rail Trail;
  • $3.5 million for 10 "eco-pods" at Cape Conron Coastal Park; and
  • $15 million to improve the Falls to Hotham Alpine Crossing trail.

The government said it would set up a $150 million Regional Tourism Investment Fund to support "nature-based, First Nations, arts and culture and food and wine tourism projects.

The state opposition last month called for the introduction of a government-funded 50 per cent discount on regional travel up to a value of $200.

A number of governments have established voucher schemes to encourage spending in the wake of the coronavirus pandemic.

The NSW government's budget on Tuesday featured a pledge to give its residents $100 worth of taxpayer money (spread across four $25 vouchers) to spend on dining out and entertainment.

More to come

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